“Beyond Commercial Banking is an Executive Program which explores how strategy, innovation and artificial intelligence are transforming commercial banking. Through analysis and case studies, the program addresses the use of new technologies to optimize customer relationships, improve operational efficiency and face the challenges of the sector, enabling managers to lead in a competitive and digitized environment.

COMMERCIAL BANKING

Features

DURATION: 10 weeks (8 weeks of academic content and 2 weeks of development and resolution of practical cases).

CASE STUDIES: Students will examine multiple case studies throughout the program, gaining insights into the practical application of course concepts and the best practices based on successful case outcomes.

Objectives

  • Analyze the main challenges that are conditioning the development of Commercial Banking: reduction of operating costs, narrowing of financial margins, or falling interest rates.
  • Explain the strategies that Commercial Banking is using to successfully face these challenges and the growing competition from Neobanks and Challenger Banks.
  • Emphasize the advantages of innovation and smart digitization in the customer relationship model: improved segmentation, as well as greater efficiency in the sale of financial products and cross-selling.
  • To focus on cost reduction that can be achieved through increased task automation through the use of advanced artificial intelligence tools.
  • Analyze how a more efficient treatment of big data can improve the profitability of the commercial banking business model.
  • Explain how artificial intelligence also introduces important improvements in Credit Scoring models.

Who is this program aimed at?

  • Customer Relationship Managers
  • Commercial Banking Managers and Advisors
  • Commercial Banking Marketing Department
  • Financial Advisors
  • Commercial Banking Risk Managers
  • Independent Financial Advisory Firms (EAFI)
  • Data management and processing managers
  • All those interested in the application of Artificial Intelligence in Commercial Banking.

PROGRAM OBJECTIVES

Analyze the main challenges that are conditioning the development of Commercial Banking: reduction of operating costs, narrowing of financial margins, or falling interest rates.

Explain the strategies that Commercial Banking is using to successfully face these challenges and the growing competition from Neobanks and Challenger Banks.

Emphasize the advantages of innovation and smart digitization in the customer relationship model: improved segmentation, as well as greater efficiency in the sale of financial products and cross-selling.

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  • ➞Examine the cost reductions that can be achieved through increased task automation using advanced Artificial Intelligence tools.
  • ➞Analyze how a more efficient treatment of big data can result in improved profitability of the Commercial Banking business model.
  • ➞Explain how artificial intelligence also introduces important improvements in Credit Scoring models.
  • ➞Analyze how the incorporation of new services and innovative solutions, enabled by technological tools offered to customers, significantly increases customer satisfaction.
  • ➞Detail how intelligent automation improves the efficiency of the relationship manager’s functions, and manages to optimize the acquisition and retention ratio of Commercial Banking customers.
  • ➞Explain the advantages that Blockchain technology presents both in the registration and verification of Commercial Banking transactions, as well as in the efficiency and agility of payment methods.
  • ➞Detail how encrypted, verifiable and secure data flow has multiple utilities: elimination of human error, reduction of cyber-attacks or system crashes.
  • ➞Highlight the advantages of using Blockchain technology both for supervisors and auditors as well as for the Compliance department.
  • ➞List the requirements from an ethical and regulatory standpoint that these new technological tools must meet in order to strengthen the Entity’s branding and reputation.

METHODOLOGY

The Executive Program is available in both online and hybrid formats, combining virtual learning with in-person sessions. For corporate clients, the format is fully flexible and can be customized to meet specific organizational needs.

INDEX

In this context, trends are examined, and the most disruptive and innovative strategies are identified through the analysis of multiple case studies, which reveal the key factors contributing to the success or failure of companies and financial institutions.

DURATION

The Executive Program runs for 8 weeks (2 months). For corporate clients, the duration is flexible and can be adapted to meet specific organizational needs.

CASE STUDIES

Students will examine multiple case studies throughout the program, gaining insights into the practical application of course concepts and the best practices based on successful case outcomes.

WHO IS THIS PROGRAM AIMED AT?

  • – Customer Relationship Managers
  • – Commercial Banking Managers and Advisors
  • – Commercial Banking Marketing Department
  • – Financial Advisors
  • – Commercial Banking Risk Managers
  • – Independent Financial Advisory Firms (EAFI)
  • – Responsible for data management and processing
  • – All those interested in the application of Artificial Intelligence in Commercial Banking.

PROGRAM COORDINATORS

NAME AND SURNAME
POSITION

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NAME AND SURNAME
POSITION

Brief description