“Beyond Corporate Strategy” is an Executive Program that addresses strategy, innovation and the implementation of artificial intelligence for senior management. Through a practical approach, it explores how these technologies can transform the organization, maximize efficiency and minimize risks, providing tools to integrate AI models in strategic and operational decision making. This program is ideal for managers from different areas of the company.

CORPORATE STRATEGY

Features

DURATION: 8 weeks of course and 2 weeks of practical case study.

CASE STUDIES: Students will examine multiple case studies throughout the program, gaining insights into the practical application of course concepts and the best practices based on successful case outcomes.

Objectives

  • Understand the need to leverage innovation and new technologies to design a successful long-term strategy in your organization.
  • To know the role that Artificial Intelligence plays today in driving such innovation and the main advantages of its use.
  • Analyze the role of Boards of Directors and Senior Management, and describe the key factors to consider before implementing Artificial Intelligence models within an organization.
  • Learn to prioritize and rank your needs: decide whether to start by implementing models that maximize commercial efficiency, minimize risks or automate and simplify internal processes.
  • Understand the technologies behind AI models, their associated risks, and the requirements for compliance in areas such as ethics, regulation, governance, and data protection.
  • To understand the main controls that must be carried out to ensure compliance.

Who is this program aimed at?

  • Board of Directors
  • General Management
  • Directorate of Technology and Data Processing
  • Financial Management
  • Corporate Development Management
  • Commercial Management
  • Marketing Management
  • Legal and Corporate Governance Division
  • Sustainability Management
  • Purchasing Management
  • Human Resources Management
  • Cybersecurity Directorate

Understand the need to leverage innovation and new technologies to design a successful long-term strategy in our organization.

To know the role that Artificial Intelligence plays today in driving such innovation and the main advantages of its use.

Analyze the role of Boards of Directors and Senior Management, and describe the key factors to consider before implementing Artificial Intelligence models within an organization.

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  • Learn to prioritize and rank our needs: decide whether to start by implementing models that maximize commercial efficiency, minimize risks or automate and simplify internal processes.
  • Knowing the technologies being used by the models, their risks, as well as compliance in terms of ethics, regulatory, governance or data protection.
  • To understand the main controls that must be carried out to ensure compliance.
  • Learn how to measure the performance that the implementation of Artificial Intelligence models can have in our organization.
  • Decide whether the development of Artificial Intelligence models is carried out through external consultants or by creating in-house teams.
  • Study the value of Artificial Intelligence pilot projects as a way to assess the suitability of model implementation, understand their potential and limitations in advance, and minimize associated risks.
  • To know the so-called “Artificial Intelligence audits” as a tool for mapping the models and algorithms used in the company in order to know the possible risks of their application in terms of ethics and good corporate governance.
  • Monitor the use of Artificial Intelligence tools within the organization and understand the risks of failing to do so.
  • Explain how Artificial Intelligence allows managing compliance processes with more efficiency, speed and agility, detecting inefficiencies in contractual documents, and facilitating the work of the company’s legal department.
  • Analyze its usefulness in predicting and minimizing geopolitical risks, in the company’s supply chain, in the prevention of all types of corporate fraud or even in the field of cybersecurity.
  • Learn how Artificial Intelligence can collect unstructured data from various sources to identify potential risks that may not be detectable by humans
  • Understand how Artificial Intelligence and Machine Learning can help detect errors in a company’s accounting and auditing processes.
  • To learn how Artificial Intelligence can predict the evolution of the company’s financial statements and make better economic-financial decisions.
  • To know how Artificial Intelligence can help us to successfully complete the corporate operations of our organization.
  • Explain how Machine Learning and Artificial Intelligence can be used to implement more efficient ESG policies in line with the interests of shareholders, employees, consumers and regulators.
  • Analyze the potential impact of Artificial Intelligence processes on the workforce.
  • Understand how the use of Artificial Intelligence models can change the relationship with our customers.
  • Learn how Artificial Intelligence models help the company grow and improve its productivity.
  • List the main risks associated with the use of Artificial Intelligence within organizations. These include the lack of specific regulation; poor data quality, which can lead to bias and discrimination; the potential for violating data protection laws; the limited transparency and complexity of some models, making them difficult to understand; challenges in integrating AI systems with existing technological infrastructure; the risk of declining algorithm performance over time; ethical concerns regarding the use of AI; and social or workforce adaptation challenges resulting from its implementation.

METHODOLOGY

The Executive Program is available in both online and hybrid formats, combining virtual learning with in-person sessions. For corporate clients, the format is fully flexible and can be customized to meet specific organizational needs.

INDEX

In this context, trends are examined, and the most disruptive and innovative strategies are identified through the analysis of multiple case studies, which reveal the key factors contributing to the success or failure of companies and financial institutions.

DURATION

The Executive Program runs for 8 weeks (2 months). For corporate clients, the duration is flexible and can be adapted to meet specific organizational needs.

PROGRAM COORDINATORS

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